Amplify Your Persuasive Impact

Understanding persuasion is essential to having influence in virtually any environment—in your organization, in a sales pitch, in the marketplace, and even at home. Whether you want to get colleagues on board with your idea, clients or investors interested in your company, or family members to change their health behaviors, having persuasion know-how will make you more effective. As you begin this course, you will identify and think through some of your persuasion goals, focusing on areas or contexts in which you would like to have more influence. In each module, you will gain insight into the psychology and research behind key persuasion strategies. As you progress through the course, you will explore what persuades based on the science of persuasion, and you’ll try out persuasion techniques that leverage this science across communication contexts. By the end of the course, you will have a new understanding of persuasion and your own personal toolkit to enhance your persuasiveness in a wide range of situations.